Quoted a large auto rental firm the other day; in the preliminary conversation, I mentioned the advantages of a "green" cleaning program, but the prospect replied, with pride, that his current service had already converted to green.
In touring the facility, I got a look in the janitor's closet. In evidence were three Green Seal approved cleaning chemicals, but also a string mop, feather duster, dust mop (filthy, as usual), scouring powder, no microfiber of any kind, and an upright, unfiltered, dumpable cloth-bag vacuum. Non-recycled paper towels, as well. Had some fun explaining to the fellow that any green program that I've ever seen involves a bit more than substituting some chemicals.
There's a whole lot of misinformation out there.