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  • Marketing Product Bundles

    Product bundling is a great way to increase sales by up-selling related products, potentially at a discounted price. In a recent Sanitary Maintenance article, “ Product Catalogs: From Print To Online ,” distributors mentioned they are informing...
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  • Web Site Functionality

    End users are giving more attention to e-commerce and utilizing the Web to make product purchases. It would be a shame though, if when they brought up your site, it performed improperly. With myriad Web browsers to choose from — Firefox, Safari...
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  • Do You Have To Eat It To Believe It?

    When discussing the safe attributes of green products to customers, how far do you take the sales pitch? In the July/August issue of Fortune Small Business , an article describes how Kevin Schwartz, founder of BabyGanic, a green househould cleaning product...
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  • The Best Trade Show Swag

    From pens to golf tees to model gliders, I’ve received quite an array of novelties when walking a trade show floor. Yet, sadly, I can’t remember all the companies who’ve given them to me. For building service contractors who exhibit...
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