Outsiders often frown upon the commercial cleaning industry. Is it because they don’t know all that is involved? Or is it that all they can conjure up when thinking about the industry is a picture of a janitor cleaning toilets and emptying waste receptacles?
If only outsiders saw a fraction of what goes on behind the public eye they might stop looking at the industry through a negative lens.
Those who work in the industry know that there’s much more to cleaning toilets and mopping floors. Actually, most cleaning professionals — even though they may not be compensated as well — view their jobs as being just as important than those in the medical industry, as cleaning promotes a healthy environment. But sadly, the negativity coming from outsiders always outweighs the good.
This pessimism also carries over to the distribution side as well. Speaking with a jan/san distributor recently, he says because of the non-glamorous image that is cast upon all that is involved with the cleaning industry, it has become increasingly difficult to attract young sales employees.
He asked me: “How do you get younger people attracted to the industry and show them not only from a monetary standpoint that there’s a future, but from an excitement standpoint that it is a glamorous business even though they might not be selling the new brand new iPod or something in technology?”
This is a question that many distributors unfortunately don’t have an answer for.
So I pose this question to you: How can we make what’s considered a non-glamorous industry into a glamour industry?
Posted
07-16-2009 1:17 PM
by
Nick Bragg