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The Value Of E-newsletters
Has The Printed Catalog Kicked The Bucket?
Steering Clear Of Your Customer's Spam Folder
Go Beyond Your Comfort Zone
Social Networking
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e-newsletters
Management
newsletters
Sales/Marketing
The Value Of E-newsletters
Traditionally, jan/san distributors have sent newsletters via snail mail to customers that contain announcements and new product information. But as postage costs continue to rise, and the labor alone to send these out can be a little taxing, some distributors...
Published
03-26-2009 4:18 PM
by
Nick Bragg
Filed under:
E-marketing
,
e-newsletters
,
newsletters
Has The Printed Catalog Kicked The Bucket?
With customers more tech savvy than ever and looking to view and purchase products online, has the printed catalog has seen its last days? After all, jan/san distributors say their biggest gripe over the years with printed catalogs has been that they...
Published
01-26-2009 3:52 PM
by
Nick Bragg
Filed under:
E-marketing
Steering Clear Of Your Customer's Spam Folder
When speaking to a handful of jan/san distributors for Sanitary Maintenance’s June cover story on face time with customers, I quickly learned that most distributors are using e-mail as a major means of conversing with their customers. In fact, the...
Published
01-26-2009 3:52 PM
by
Nick Bragg
Filed under:
Management
,
E-marketing
,
Sales/Marketing
Go Beyond Your Comfort Zone
The slowing economy and the possibility that the United States is heading for a recession are worrisome subjects for many small jan/san distributors, especially those whose biggest concerns are how they’re going to keep sales coming in when customers...
Published
01-26-2009 3:52 PM
by
Nick Bragg
Filed under:
Management
,
E-marketing
Social Networking
Are you blocking your employees from social networking Web sites? If so, you’re not alone. A recent survey of Barracuda Networks’ customers found that nearly half of their customers’ businesses are setting up blocks to MySpace , Facebook...
Published
01-26-2009 3:52 PM
by
Nick Bragg
Filed under:
Management
,
E-marketing
Distribution's Online Community
Distributors, the day has come — you too now have an online community. Thanks to the Warehousing Education and Research Council (WERC), the distribution community now can channel its wealth of information into it’s own wiki — WERC-ipedia...
Published
01-26-2009 3:51 PM
by
Nick Bragg
Filed under:
E-marketing
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