Traditionally, jan/san distributors have sent newsletters via snail mail to customers that contain announcements and new product information. But as postage costs continue to rise, and the labor alone to send these out can be a little taxing, some distributors have decided to send their newsletters out...
With customers more tech savvy than ever and looking to view and purchase products online, has the printed catalog has seen its last days? After all, jan/san distributors say their biggest gripe over the years with printed catalogs has been that they are out of date as soon as the ink dries. With new...
When speaking to a handful of jan/san distributors for Sanitary Maintenance’s June cover story on face time with customers, I quickly learned that most distributors are using e-mail as a major means of conversing with their customers. In fact, the majority of distributors say their customers prefer...
At the request of a younger relative, I joined the 21st Century by signing up on Facebook. For those of you who have never heard of it, Facebook is an online community that allows you to have a personal page on the Internet to exchange likes, dislikes, hobbies, gossip, pictures, play games or talk shop...
The slowing economy and the possibility that the United States is heading for a recession are worrisome subjects for many small jan/san distributors, especially those whose biggest concerns are how they’re going to keep sales coming in when customers are strapped for cash. With more and more end...
Are you blocking your employees from social networking Web sites? If so, you’re not alone. A recent survey of Barracuda Networks’ customers found that nearly half of their customers’ businesses are setting up blocks to MySpace , Facebook and other networking sites. The chief concern...
Distributors, the day has come — you too now have an online community. Thanks to the Warehousing Education and Research Council (WERC), the distribution community now can channel its wealth of information into it’s own wiki — WERC-ipedia — an interactive online glossary. Containing...
Facebook.com might not be part of your vocabulary yet — but the buzz is building in the business world. The networking site started as an online yearbook of sorts for college students but has recently welcomed users of all ages and is catering more to the career and professional side of online...
I recently received an email from one of my readers asking about an RSS (Really Simple Syndication) feed for CleanLink and I figured if one person had this question, maybe there were more of you out there. So, I turned to my IT department for guidance on how best to communicate this feature. Here’s...