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Greetings Thirsty and good luck with your new venture! I agree word of mouth is the most successful marketing tool, but I’m not patient enough to wait for someone to say something nice about me. I believe that if I want to build a business I need to be proactive, not reactive. So with this in mind...
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I have been in the cleaing industry for 25 years and have run compnays from 1millon to 50 millon in revenue. I agree with alot of what was said above but to think that 90% of new business comes from word of mouth and networking is way off base in this industry. Word of mouth would be less than 5%, networking...
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any tips or suggestions on gaining new accounts. any help is greatly appreciated . i'm a fairly new commercial/office cleaning company looking to expand. we also refinish floors and pressure washing . i've tried a few different tactics but it seems like word of mouth/referals are the best option...
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I would have done the same thing Dan, just realizing that I probably won't keep the account once the market bounces back. Things will improve financially and one day the boss is going to look around and not be happy with the cleaning, forgetting all about the deal they did with you and start taking...
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We at L & K use inspections to obtain quality levels on the staff but do not use them for benchmarking. With today's economy, fierce competition from non-legal competitors and franchises lowering the pricing standards weekly , we base all of our benchmarking on customer surveys and relationship...