'We're not problem solvers. We're customer understanders.'

This article from sales expert David Kahle continues on a theme he has expounded upon the past few days: Don't be a "problem solver." 

Be more than that. Here he provides an great example that really illustrates what he means. What I like about this example is that by being more than just a problem solver, the sales rep in the example is able to avoid wasting his time and his customers time. Make sure you read the whole article!