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THREE KEYS TO DYNAMIC E-MAIL CAMPAIGNS

Targeted dynamic e-mail campaigns increase the odds that your messages will be opened and read. According to e-mail experts, the following three tips can help you navigate the potholes. · Dirty data. Sending well-crafted messages to the wrong person...

Published 06-26-2009 8:03 PM by Elizabeth Jankowski
The Influence of Paid Search

Search engines and social networking sites are influencing your customers' purchasing decisions. You can get involved or cross your fingers. Click here to read an insightful article published in Advertising Age

Published 06-19-2009 9:16 AM by Elizabeth Jankowski
Protecting Your Market Share

According to recent reports, many global manufactures are reassessing their marketing strategies in an effort to retain customer loyalty and successfully whether this current economic storm. After experiencing a global volume drop of 5 percent in the...

Published 06-03-2009 4:39 PM by Elizabeth Jankowski
Value of Print Advertising

Here's an article that outlines 10 outstanding reasons to use print advertising - http://www.foliomag.com/2009/top-10-reasons-print-should-remain-vital-part-your-marketers-mix

Published 05-27-2009 9:54 PM by Elizabeth Jankowski
Interesting jan/san forecast

Take a look at this interesting study on the future of jan/san sales through 2013. The study touches on products and segments poised for growth. To read the article click here

Published 03-26-2009 3:46 PM by Elizabeth Jankowski
building your brand

Think carefully before slashing your advertising budget. Knee-jerk budget slashing can cause harm to businesses during a downturn, and a study of business-to-business marketing over six recessions showed that sales and profit, as well as performance,...

Published 03-18-2009 4:06 PM by Elizabeth Jankowski
Using email to boost your brand

Here's some ideas on how to build your brand with email http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090212/FREE/902129983/1084/FREE

Published 02-13-2009 5:12 PM by Elizabeth Jankowski